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Guide to Repurpose Your Content Effectively
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1.   Publish an ebook by repurposing your old content.
Ebooks are another great way to use or repurpose content.
Some people prefer to consume content when they feel like it. This means that you shouldn’t be limiting your audience to your blog or website.
Having an ebook can serve a variety of purposes.  
You can give away your ebook during select times of the year or maybe after a significant event in your niche. Your audience will already be interested in the type of content you produce, so giving out an ebook during this time will be very beneficial for you.
Another thing that you can do is to sell your ebook. Valuable content never loses its value, and if an ebook can help you generate a bit of revenue, what’s the harm?
There are several things that you can do to optimize your ebook sign up or sales. Giveaways, collaborations, compelling narratives are just some of the things that you can do for ebooks.
 
2.   Start a podcast.
Starting a podcast for yourself or business is a great way to use content, you can get new ideas by chatting with website visitors through Hidden content for guests for websites about on what content podcasts should be made, and the encouraging thing is that a lot of people are listening to podcasts these days. Even if you have a small business podcast at the moment, you can expect to develop a loyal following if you continue to push out interesting as well as valuable content.
People want content in all shapes and sizes. These days video and audio content is doing amazingly well. These mediums are more engaging. You will notice that a lot of marketers are using podcasts to grow their audiences.
There are many advantages to doing a podcast. If you have a shy personality, then audio-only podcasts are going to be the best for you. All you need to get is a reasonable mic and start recording. 
You can do a lot of things with your podcast. Including a questions and answers session from last week is something you can do if you want to keep audience engagement high. You can also feature a guest or two and discuss some of your recent content and what your guest has to say about it. 
 
3.   Make short or long video content.
Making video content is another great way to utilize and repurpose content. People these days love video content. 
You can also create video content on your own. You don’t need to invest a lot in video and camera equipment. Any modern-day smartphone with a decent camera can be a great starting point. 
Sure, there are a lot of video snobs and critics out there who pay great attention to the quality of the video, but the vast majority of people will stick around if your videos are interesting, have a story, and provide value.
If you don’t want to get in front of the camera, you can opt to get an animator who can bring your content to life. These types of videos also do pretty well when done right.
 
Conclusion:
Repurposing content is a great and thoughtful way to make the most out of your efforts. It’s important to ensure that everything you write or create brings the most ROI for your business. 
Follow the Pareto principle (80/20) and spend the majority of your time marketing and capitalizing on your content, not just making it. With different consumption channels and mediums available today, your single piece of content can be transformed and used in several different ways.
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Guide to Repurpose Your Content Effectively - by AanaNahum - 12-10-2020, 01:07 AM

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